OK, so you want to put it on your own web page. That's fine as long as you know how to create a web page.
The next thing you have to decide is how big do you want the video to appear on the web page. Many people just post on YouTube and then embed the video into their web page. That way, the video can take advantage of all of the various sizes that YouTube provides.
In any case, I suggest that you use H.264. But the data rate depends on the size of the file. If you are going to display it in HD, then you probably want to start at about 20Mb/s and go up or down from there. The required data rate depends on what you find acceptable, and that depends on the amount of movement in the video. For example, a talking head next to a white board explaining something requires a lot less bits to represent the image because less changes are taking place from frame to frame. If you use 10Bb/s for that, you might find 20Mb/s or more is required to make you happy if you shot a football game from the sidelines.
I generally use settings that look like this image. If you have any questions as to why I choose these settings, feel free to ask.
